Facebook & Instagram Ads
Growing your business is an act of courage. Expanding your community is an act of love.
Your thriving business is proof that you’ve created a devoted following.
You’ve shown up over and over again with a clear vision, a heart of service and unwavering ethics until gathered strangers became trusted clients. And their loyalty became the backbone of your business.
Ads are essential to expanding your brand awareness, your impact and your following.
But you’d never put the community you built at risk with sleazy sales tactics. Even if they promise big results, even if you see them everywhere you look, even if all the “marketing experts” endorse them because choosing to grow with integrity intact is the whole point.
And although you’d never compromise your values for the sake of clicks, it’s hard not to feel frustrated when you’re not getting the results you want, and you secretly wonder if you’re just donating money to Zuckerberg.
Things can start to feel a little crazy when you’re checking Ads Manager 237 times a day (and once before bed) wondering how long you should let it run before you start to play with the variables.
- Test a new headline?
- Rewrite the body copy?
- Test a shorter or longer caption?
- Adjust your targeting...again? Because maybe you need more targeted audiences? But how do you find the best FB interests?
- Test a different image?
- Try a video? And what type of video does the algorithm like?
- Try a carousel? Are people still using carousels?
- Test different placements?
- Test a different call to action?
And then the algorithm changes and you feel like you’re starting from scratch again.
If you have a hunch that you aren’t harnessing the full power of Facebook or Instagram Ads. If everything feels like guesswork and you’re not sure what the data is telling you.
Or if your jam-packed schedule doesn’t have room for you to figure all of this out, I’ve got your back.
Introducing
Growth, Grit 'n Grace
Facebook & Instagram Ads
Personalised ad strategy + implementation for Facebook and Instagram designed to fit with your unique brand and audience and work in alignment with your sales process. I’ll use ethical marketing principles that keep your values intact while building, testing and optimising targeted and profitable campaigns that have higher engagement, bring in higher quality leads and are sustainable and scalable.
Because when you put clients first and take the time to step into their shoes you make it easier for them to say yes.
You CAN create ads that:
- Grow your audience, impact and income when run properly
- Increase revenue whilst putting the client first and respecting their natural journey
- Never sacrifice connection and genuine service for the sake of selling
- Allow you to expand with integrity without resorting to manipulative sales tactics
Growth, Grit 'n Grace is perfect for you if:
- You already have a proven business model and successful products and services
- You want an ads funnel that reflects a seamless brand experience
- You want ads to drive your next product launch
- You want to grow your audience by cultivating more engagement
- You want to build an automated and sustainable evergreen ad sequence
- You need someone who understands the strategy behind running ads and can make data-driven decisions
- You need someone who will treat your budget like it’s their own
- You want high performing ads that increase revenue whilst putting the client first and respecting their natural journey
It’s time to design an ad strategy that reflects the values of the community you’ve created.
Do it yourself
Power Hour 1:1 Bespoke Coaching Call
Need a little nudge in the right direction? Want a second pair of expert eyes on your ad campaigns to help you figure out what’s not working?
Here’s how it works:
You’ll start by scheduling our call and completing a questionnaire designed to help you identify the most important area of focus for our session.
Here are some ideas of what we could cover in an hour…
- We could review and audit an existing or previous ad campaign with tips on how best to monitor, optimise or scale it
- Or we could discuss who to target and how to create and refine your audiences using FB’s detailed targeting options
- Or we could create a strategy that will speak to your ideal clients and get the best possible results
- Or we could figure out which type of campaign will help you reach your goals
- Or we could discuss the best retargeting strategy
- Or we could walk-through how to set up the Facebook pixel and standard events
- Or we could go over which hard and soft metrics you should be tracking and what they mean
Done for you
Facebook & Instagram Ads Strategy & Campaign Management
We’ll begin with a questionnaire designed to understand your business and sales process so I can analyse how ads will best support your brand and product goals. We’ll discuss what you’ve already tried and the results you’ve had and I’ll review past and current campaigns in your Ads Manager. Then, I’ll create a personalised ad strategy that’s aligned with your values and has your customer at its heart so you can continue to show up and serve your community authentically.
I’m here to help you scale and grow your business through Facebook and Instagram Ads. I’ll create and implement a customised, profitable ad strategy in alignment with your goals and values. I’ll use data-driven decisions to create consistent growth that allows you to expand your impact and increase your ability to create positive change in the world.
I’ve invested in Facebook and Instagram Ad training, so I can confidently use these skills to help businesses I serve keep growing. And I’m part of a collaborative community of other Facebook Ad experts who love to share what’s working right now. With experience and training in social media strategy and management, I also love to dig into your organic social media strategy and find ways for ad campaigns to complement what you’re already doing well.
